Presenting data visually and data storytelling is the first module of the Design A Data-Driven Customer Experience workshop. It is designed to help business leaders understand data and the relationships within it. This module focuses on the importance of choosing the right visualizations and applying visual perception principles to data. It covers topics such as visual perception principles and other aesthetics to increase message clarity and impact, as well as balancing data with visual design best practices.
Data storytelling is an important part of the module, as it allows business leaders to create compelling data stories that deliver actionable insights. The module also includes an in-depth discussion on how to integrate storytelling into data visuals. It explains how to effectively use visuals to convey a message, as well as providing tips and tricks for crafting compelling data stories. Participants will learn how to use visuals to drive customer engagement and loyalty.
The module also covers the importance of data literacy and how to use data to make informed decisions. Participants will learn about the different types of data and how to interpret it. They will also gain an understanding of the different types of visualizations and how to best use them to convey a message.
By the end of the module, business leaders will have a better understanding of how to use visuals to convey data