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Design A Data-Driven Customer Experience

Gain Competitive Advantages By Developing A Superior Customer Experience (CX).

Course Overview

Over the last two years, the pandemic has changed how individuals and businesses think, live and access products and services. Traditional models are now becoming obsolete with customers now having more power than ever. The fight is now in delivering on the new customer preference to gain a competitive advantage in the market. But where do you start?

Understanding your customer’s journey requires a new perspective informed by data. This 2-day course will empower you with the knowledge and expertise to map out your customers’ key touchpoints, the resources needed at each touchpoint and track metrics that enable you to take full advantage of the data analytics to understand, act and align efforts in customer experience management.

customer_retention
Customer
Retention
brand_loyalty
Brand
Loyalty
revenue_growth
Revenue
Growth

Who is this course for?

Data Scientists
Entrepreneurs
IT Representatives
Marketers
Sales Representatives
Top Level Management

Is Your Business
Equipped For The New
Digital Age Consumer?

Our Experts
Gesora Mwasi
Founder / Lead Digital Brand Strategist at IDMA
Dennis Maorwe
Creator, Africa Data Network
Jane Mzalendo
Facilitator, Events Organiser

Curriculum

Presenting Data Visually & Data Storytelling 1

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Subtopic one

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Subtopic two

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Subtopic three

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Presenting Data Visually & Data Storytelling 2

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Subtopic one

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Subtopic two

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Subtopic three

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Presenting Data Visually & Data Storytelling 3

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Subtopic one

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Subtopic two

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Subtopic three

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testimonials quote pattern

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Peter Mzalendo, Entrepeneur

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Joe Mzalendo, Entrepeneur
Get an overview of your customers needs with our micro customer journey canvas. Sign up to download your free canvas today!

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Learn how to navigate your way in understanding your customer journey to curate an immersive brand experience that drives business growth.

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