Digital Brand Strategy

Gain Competitive Advantages By Developing A Superior Customer Experience (CX).

Course Overview

This digital brand strategy masterclass is tailored for business leaders and marketing executives seeking alignment of their marketing efforts with organizational objectives. Participants will grasp essential elements for placing customers’ interests at the forefront for maximum impact and conversions. This includes conducting an organizational analysis, setting SMART digital objectives, crafting a brand identity, and shaping a marketing mix.

Attendees will gain insights into team optimization, digital communication strategy development, and control of digital brand strategy execution. By the end, participants will possess the knowledge and skills needed to create and execute an effective digital brand strategy that prioritizes customer interests and aids their organization in achieving its goals.

Competitive Brand Positioning

Optimize Brand Experience

Drive Sustainable Growth

Who is
this course for?

Brand Communication Experts

Business Strategists

Digital Marketing Professionals


Marketing Executives

Top Level Management


Test Your Knowledge on Developing an Omnichannel Brand Identity: Unlock Brand Resonance​

1 / 5

1. What is digital brand strategy?

2 / 5

2. Which of the following is NOT a potential challenge of implementing digital brand strategy?

3 / 5

3. What is the key outcome of developing an omnichannel brand identity?

4 / 5

4. What role does digital leadership play in implementing a digital brand strategy?

5 / 5

5. How can a digital brand strategy help organizations adapt to changing market conditions?

Your score is

The average score is 53%

Our Experts

Gesora Mwasi

Founder / Lead Digital Brand Strategist at IDMA


Digital Brand Strategy Development

Drive Digital Success

The module encompasses lectures, case studies, and hands-on activities, delivering practical knowledge and skills. Attendees will acquire a deeper grasp of managing a digital brand strategy effectively, including risk identification and mitigation, as well as the development and deployment of successful digital strategies.

Upon module completion, an effective digital brand strategy customized to their organization’s needs will have been developed by participants. They will also glean insights on establishing cross-functional teams for the strategy’s successful execution. Furthermore, participants will enhance their comprehension of the vital role monitoring and evaluating play in sustaining digital strategy success, ensuring monthly objectives are met.

Developing An Omnichannel Brand Identity

Unlock Brand Resonance

Participants will acquire the skills to cultivate a product brand identity that positions them favorably in the market and resonates with the target audience. This fosters easy recognition and gradual brand resonance among the audience, ultimately setting them apart from competitors. This process centers on six key dimensions: Personality, Culture, Self-Image, Physique Facets, Relationship, and Reflection.

Within this module, participants will grasp the fundamental principles of brand identity development and gain practical knowledge on proficiently crafting, overseeing, and conveying an omnichannel brand identity. During the module, participants will be introduced to the six core dimensions and their collective contribution to an effective brand identity. They will also acquire expertise in crafting impactful brand identity materials, including logos, website design, social media content, and more.

Furthermore, the module will equip participants with the ability to gauge the triumph of an omnichannel brand identity effectively, employing analytics and other tools. Ultimately, participants will understand how to employ an omnichannel brand identity to enhance customer engagement and loyalty. They will develop the expertise needed to ensure consistent brand representation across all channels while measuring the outcomes.

Upon completion of the module, participants will possess a comprehensive understanding of developing and managing an effective omnichannel brand identity, coupled with the capability to accurately measure the outcomes of their endeavors.

Digital Market Development

Grow Digital Brands

The Digital Market Development module in the Digital Brand Strategy Masterclass will provide business leaders and marketing professionals with the tools and knowledge to apply different strategies to increase their online customers from strategic markets, optimize their business and operations structure, develop a robust marketing mix, build and define their brand, and measure and track their outcomes. Participants will gain the skills and knowledge to confidently identify the most effective digital marketing tactics and strategies to maximize their digital brand presence.

Participants will understand the key performance metrics to measure and track the outcomes of their digital marketing efforts including Digital Engagement, Brand Awareness, Conversion Rates, Analytics, and ROI. They will learn how to use analytics to measure their campaign’s success, and how to optimize their digital marketing efforts for maximum return on investment.

Digital Communication Channels

Connect. Engage. Optimize

The Digital Communication Channels module in our Digital Brand Strategy Masterclass is designed to help business leaders and marketing professionals develop effective strategies for communication through digital channels. This module will help participants to understand their target audience’s communication styles and preferences for social media, and develop the right digital communication strategies for the organization.

The module begins by delving into the different styles of communication used in digital marketing and how to best use each to reach your target audience. Participants will learn to identify the right channels and platforms that can be used to engage with their target market. They will be introduced to the various types of digital marketing, such as search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, content marketing, email marketing and many more, and how to leverage them.

The module will also provide participants with guidance on how to set the right advertising budget to drive sales and reach their target market. They will learn to properly allocate resources and review their communication strategies to ensure they are effective.

Participants will also learn best practices for monitoring and evaluating the success of their digital communication channels, as well as techniques for optimizing their campaigns. This will enable them to identify areas for improvement and adjust their strategies for maximum effectiveness.

Digital Brand Strategy Management

Drive Measurable Growth

The Digital Brand Strategy Management module of the Digital Brand Strategy Masterclass is designed to equip business leaders and marketing professionals with the necessary knowledge, skills, processes and tactics to successfully execute and measure digital brand strategy.

Participants will learn how to analyze customer needs and preferences, develop digital brand strategy action plans, and create digital content that engages customers and drives conversions. Additionally, participants will learn how to use digital marketing tools to create effective campaigns and measure the impact of digital brand strategy on the customer journey.

The module will also cover the development of digital smart sheets to manage the digital brand strategy execution and provide insightful reports to leadership for action. Participants will learn how to optimize digital media channels to drive conversions and build brand loyalty.

At the end of the module, participants will have the necessary skills and knowledge to execute and manage an effective digital brand strategy that will align with organizational objectives and put the customers’ interest at the center. The module will include practical exercises, case studies and assessments to ensure that participants have a sound understanding of the concepts and can apply them to their own brand strategies.

Book a FREE Consultation

Assess if your business and brand is aligned to win over customers and retain them over time. Discover actionable insights and data-driven strategies to elevate your business success. Our team of experts will conduct a comprehensive brand audit, competitor research, and marketing channel analysis to identify untapped opportunities. Take the first step towards growth and book your FREE discovery consultation now!

Fill the form below to book a FREE consultation:

    Course Fee: Ksh 10,000


    • Full Payment and Registration
    • Basic understanding of digital marketing
    • Experience with social media platforms
    • Prior exposure to content marketing
    • Stable internet connection
    • This masterclass is designed for brand managers, marketing directors, and digital marketing professionals with a minimum of three years of experience.

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