Digital Leadership

Empower business growth through digital

About

Develop
Strategic Vision

Increasing
Digital Revenue

Manage
Sustainable Growth

Are you a C-suite executive or business leader looking to elevate your digital leadership skills? Our Digital Leadership Training Masterclass is designed to equip you with the skills and knowledge you need to lead digital transformation in your organization. You will learn how to make strategic digital decisions, adopt new strategies, manage projects, increase digital revenue, and drive sustainable growth. You will gain insights into the digital marketing landscape, and you will receive expert advice on best practices and techniques. Sign up today and take your digital leadership to the next level.

Who is
this course for?

Business Strategists

Customer Experience Executives

Entrepreneurs

Marketing Executives

Software Engineers

Top Level Management

Test Your Digital Leadership Knowledge

Are You Ready to Take Your Digital Leadership to the Next Level?

Our Experts

Gesora Mwasi

Founder / Lead Digital Brand Strategist at IDMA

Curriculum

Core Leadership Actions

Lead The Transformation

The Core Leadership Action module is designed to equip business leaders with the skills needed to lead their teams through digital transformation. It covers core leadership actions such as developing a department’s digital vision, assigning team roles, building a seamless omnichannel customer experience, nurturing a culture of innovation for optimization, and making customer-centric decisions.

By the end of the masterclass, managers and c-suit executives will gain an understanding of the various digital tools and approaches to facilitate the delivery of business goals and value.

They will also learn how to lead teams through digital transformation, identify the right digital solutions for their teams, and develop strategies to build a customer-centric culture. Additionally, they will gain insights into the latest technology advancements, their impact on the business, and how to integrate them into the organization.

Adopting New Strategies

Unlock Your Digital Potential

The Adopting New Strategies module empowers managers and C-suite executives to gain critical insight into the digital marketplace and learn how to leverage new strategies to increase customer engagement and drive revenue. With the help of our expert faculty, they will gain an understanding of the digital ecosystem and value chain, rethink their product and department for the digital audience, optimize their distribution and penetration, and reassess their revenue and pricing strategies.

In addition to gaining a better understanding of the digital landscape, managers and C-suite executives will be able to develop a sound and successful digital strategy to help their business stay ahead of the competition. They will also develop the skills and knowledge to identify new opportunities to grow their business, while also staying up-to-date with the latest digital trends and technologies.

Ultimately, managers and C-suite executives who take the Adopting New Strategies module will gain the skills and knowledge to make better decisions, drive growth and increase customer engagement in this digital-first world.

Manage Sustainable Growth

Grow Sustainably

In this module, business leaders will learn how to effectively manage sustainable growth, by understanding how to innovate and rebalance, embrace risk, leverage on data and analytics, manage technology relationships and investments.

Innovate and Rebalance: Managers and c-suit executives will be able to recognize the need to innovate and rebalance, in order to stay ahead of the competition and create new opportunities.

Embrace Risk: business leaders will learn the importance of taking risks in order to create value, as well as how to manage and mitigate risk.

Leverage on Data & Analytics: Managers and c-suit executives will gain insight into leveraging on data and analytics to make more informed decisions, ultimately leading to better outcomes.

Manage Technology Relationships & Investments: Managers and c-suit executives will learn how to develop and maintain relationships with technology partners, as well as how to make the right investments for their businesses.

Overall, this module will provide managers and c-suit executives with the skills and knowledge to effectively manage sustainable growth through innovation, risk management, data and analytics, and technology relationships and investments.

Manage Sustainable Growth

Lead. Innovate. Deliver.

The Digital Project Management module will provide managers and c-suit executives with the skills needed to effectively lead and manage digital projects. With the knowledge gained, they will be able to effectively communicate with clients and stakeholders, organize resources, review processes and lead their team to deliver successful project outcomes.

This module will also provide them with the tools to analyze potential risks and create solutions, manage project resources and budgets, and evaluate the project deliverables to ensure they meet the user requirements. This will lead to successful project outcomes, higher client satisfaction and better user experience. Further, they will gain the knowledge to anticipate potential risks and be well equipped to take proactive measures to address them. By investing in this module, managers and C-suite executives will have the tools needed to become successful digital project managers.

Free Download

Assess your organizational readiness in adopting new digital strategies and driving digital transformation with our Digital Leadership Canvas. Sign up to download today!

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    Learn how to navigate your way in understanding your customer journey to curate an immersive brand experience that drives business growth.

    Enrollment Requirements

    • Registration Fee: Kshs. 10,000
    • Course Fee: Kshs. 30,000
    • Duly Filled Registration Form
    • At least 3+ years of work experience/ business operation
    • Lead a team of 3 + members.
    • Attains an annual revenue of 6M+

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