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Gebeya

01

Audit

We delivered a conscientious audit report of all practices, strategies, and outcomes of what a brand has been doing
02

Strategy

An integrated digital strategy was presented to bring consistent growth, and to start a new digital era for the brand
03

Branding

Successfully implemented the ‘How it looks vs. How it works philosophy to re-design brand aesthetics
04

Integrated Digital Marketing

A complete and well-integrated solution was designed to create and maximize Gebaya’s digital marketing presence

Talent Marketplace Digital Reinvention

Gebeya is an online talent marketplace based in Silicon Valley, Ethiopia, and Senegal. Gebeya approached IDMA Agency to increase its brand presence, awareness, and impact, globally, by leveraging digital media.

We stepped in with a thorough audit report and proposed a digital transformation strategy to communicate a consistent brand message across all channels tailored to position the brand favourably in key markets of operations globally and drive growth. Using modern design aesthetics, we guided the redesign process of their brand creatives to resonate with the overall company’s vision.

Our integrated digital strategy empowered the Gebaya marketing team to have a step-by-step approach towards identifying prime customers, build communities and attract customers digitally.

Location

Ethiopia, Senegal, Kenya, USA

Client

Gebeya

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