In biology, DNA contains the instructions that an organism needs to develop, function, and reproduce. In today’s competitive world, strategy is the DNA of any business. It is an action plan that every business needs to define processes, goals and objectives.

At IDMA, we bring together the latest tools and technologies, and an unrivaled set of capabilities and talent to help our clients identify and strengthen their business DNA.

We help you understand your market by developing and driving a clear and relevant plan of action that is backed by in-depth research to help you meet your business goals. We believe learning ‘why and how things work’ is the best way to grow your brand.